Marketing Lancashire Tour De France Guide

CUSTOMER CONSIDERATIONS

As visitor numbers increase and attention intensifies around the event, small operational touches can significantly enhance the guest experience while helping teams manage pressure on site. Planning these details in advance ensures venues feel welcoming, organised and aligned with the occasion, without compromising day-to-day service.

You might wish to consider:

• Decorating or theming your venues • Temporary pathways and signed routes to the best viewing points • Race inspired menus or themed food and drink options • Additional seating or standing areas • Reserved parking or clear parking guidance • Clear access information for guests and customers (especially if they could be affected by road closures or access restrictions) • Gifts or merch for guests

© Rawdon Fox Flickr CC-BY Licence

Powered by