MARKETING TIMELINE
- Begin targeted email campaigns promoting Tour-related offers - Create a social media content calendar - Explore influencer collabs
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- Encourage reviews on relevant platforms - Increase visibility across international and cycling-focused audiences - Promote direct-booking benefits and limited availability - March 24 th starts the 100 day countdown to the Tour
- Reduce reliance on OTAs through value-led offers - Coordinate messaging with partners and other local businesses - Plan on-site service and experience delivery - Create long-form cycling content - Explain timings and expected road closures in guest communications
- Display signage to drive awareness - Decorate your property with cycling and Tour related themes - Build excitement with countdowns and live content - Publish content about the main event on your website and socials with suitable images - Launch early-interest email campaigns soon after the 2026 Tour finishes
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