MARKETING TIMELINE
Look out for the final route announcement on 22 October from Paris!
- Audit your website - Review requirements for new photography, video and copywriting - Begin writing Tour-related FAQs and focused SEO content
- Review and segment your mailing lists - Engage extra marketing support if needed - Review cyclist-friendly facilities
- Define Tour-related offers and target audiences - Build packages, experiences and set any minimum-stay rules - Plan cyclist-friendly messaging and FAQs for longer term visitor opportunities - Include information about the Tour in email campaigns - Plan social media and content themes
- Expand content and campaigns to capture peak interest after Christmas - Consider selling gift vouchers for Tour experiences - Discuss possible fringe events with other local businesses - Plan for new cycling facilities to be installed in the new year
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