© James’ Places
GUEST PACKAGES AND BOOKINGS
During periods of exceptional demand, hotels and guest accommodation have an opportunity to shape bookings in a way that protects revenue while improving the guest experience. It’s an opportunity to focus on value added benefits, rather than discounting or competing solely on nightly rates through third-party platforms.
Here are some suggestions to build stand-out packages for your target audiences.
SMALL HOTELS, GUEST HOUSES AND SELF-CATERING Small accommodation providers have the benefit of simplicity, plenty of added-value options and personal service. • Create simple direct-only bundles (eg. stay + parking or other local perks) • Add thoughtful extras rather than discounts (eg. unique merch, late checkout) • Consider minimum-night stays for peak dates • Ensure listings and availability on external booking sites are up to date • Prioritise existing guests and email subscribers first • Highlight proximity to the route, viewing areas or transport links • Offer reserved parking where possible • Clearly show direct booking benefits on your website • Use personal, direct email communication to build trust with your guests
Mitton Hall
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