CONNECT WITH RIDERS ON SOCIAL MEDIA
The Strava App is used by athletes across the world to track walks, runs or rides to discover new routes and share their achievements. It’s heatmap-driven routing highlights the most popular routes and trails, while user-created “segments” turn everyday climbs and stretches of road into shared challenges and public leaderboards. For many cyclists, a good ride doesn’t just end with cake; it ends on Strava, with many known to argue, “ If it’s not on Strava, it doesn’t count”. Strava allows you to set up a club, post updates people will see among their friends' activities and set up your own club. It’s a great way to reach more active audiences, especially if you’re on or near a route popular with cyclists.
HOW TO ENGAGE WITH COMMUNITIES ON STRAVA
☐ Embed route maps from Strava on your website (ideally in a blog post to add keywords and a description of the route) ☐ Create a unique Strava route or segment and hold competitions for customers with a leaderboard on the wall ☐ Create your own Strava Club and set Club Challenges ☐ Encourage riders visiting you to post photos to their route and tag you on social media
STRAVA is a trademark of Strava, Inc. Certain features may require a Strava Subscription. Other activity discovery and tracking apps are available.
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