MEETING THE NEEDS OF CYCLISTS
Hospitality venues can make relatively simple but high-impact changes to make themselves welcoming and more visible to cyclists.
Modern bikes can be very expensive, so secure bike storage is essential and the most important consideration for cyclists. Early breakfasts and flexible stays will make your venue more attractive, and clear cyclist-friendly messaging on targeted landing pages on your website and social media will ensure these features are visible during the planning and booking journey. Facilities such as a drying room and basic bike maintenance tools give riders confidence should they be needed, and a library of guidebooks supported by a bit of local knowledge on routes and nearby landmarks will help to build your reputation for being cyclist friendly. For those who are more casual riders, partnerships with nearby rental services or local guides can provide a new income stream and enhance the overall guest experience. Venues can provide unique experiences before, during and after the Tour with special packages and events, outside screens, extended opening hours and Tour-related gifts and merch to improve guest satisfaction and turn a short stay into a memorable experience that drives repeat visits and strong word-of-mouth.
Powered by FlippingBook