RETAILERS AND CATERERS
INCREASED COUNTY - WIDE FOOTFALL FROM NEW AUDIENCES The 2027 Tour de France is about more than just a day of racing. Building momentum now means businesses can join in as the excitement builds Themed events, menus and products will help create a festival-style atmosphere across the region, encouraging visitors to stay longer and increase their local spend. And standing out from the crowd may just catch the attention of global media outlets! As final plans for the event become clearer, businesses will be able to refine how they capitalise on strong demand and increased footfall. This may include extended opening hours, additional seating or serving capacity, or exploring mobile and pop-up offers positioned along key routes. Retailers can feature a range of unique souvenirs and gifts while visitor attractions can create one-off experiences, particularly where they can support demand for parking, catering or extended dwell time. The event also presents a wonderful opportunity for new partnerships and collaborations, enabling businesses to combine offers, share audiences and encourage a joined-up visitor experience across the region.
Mythic Coast art trail on Cleveleys Promenade
Powered by FlippingBook