Marketing Lancashire Tour De France Guide

ECONOMIC BENEFITS FROM THE 2014 GRAND DÉPART YORKSHIRE

The 2014 Tour de France Grand Départ delivered a significant economic and cultural boost to the UK host regions, generating over £130 million in immediate economic impact. Independent evaluation concluded that the long-term economic impact would have exceed £150 million, driven by increased tourism, global profile and sustained legacy benefits.

3.5m Roadside spectators in 2014

44% Spectators living outside Yorkshire returned within 3 months

£24.3m Benefit to accommodation sector in host areas

113k Visitors from outside the UK

Source https://www.uksport.gov.uk/news/2014/12/03/evaluation-report-reveals-le-tour-economic-boost

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