ABOUT THE AUTHORS
Marketing Lancashire is driven by an experienced and ambitious marketing and communications team.
A Digital is an award-winning digital agency helping leisure and hospitality organisations build marketing strategies around three things that matter most: their audience, their website and how they reach people through search and email. For most businesses, the website is still your shop window. It's where most customers browse and make bookings and it's central to being found, whether that's through traditional search engines or AI platforms such as ChatGPT. Alongside full website design and build projects, A Digital works with clients on high-performing email campaigns and wider marketing strategy. Not sure where to start? A website audit gives you a fresh pair of eyes on your site. We'll identify what's holding it back, highlight the opportunities worth pursuing and give you a clear, prioritised set of actions to drive measurable improvements.
We secure funding opportunities, generate income and invest our Partner fees into promotional activity to promote Lancashire as a premier, sustainable and accessible destination for domestic and international visitors. Working with key partners in the private sector, economic development colleagues and Lancashire Business Ambassadors we focus on enhancing the national and international reputation of the county promoting sustainable economic growth to grow Lancashire’s reputation as place to visit, live, work, study and invest in. Visit Lancashire is our consumer-facing brand for the county. We work closely with Visit England/VisitBritain and a wide range of public and private sector agencies, to grow Lancashire’s visitor economy. Most recent figures (2024) show that Lancashire attracted 68.6 million visitors, who contributed £5.7 billion to the local economy and helped support over 57,068 jobs.
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