BONJOUR!
In July 2027 Tour de France will pass through Lancashire, skirting around the Morecambe Bay coastline heading through Lancaster before climbing the Lancashire fells with three proposed Côtes in the Trough of Bowland. For businesses across Lancashire, this is not simply a sporting event. This is a rare marketing moment bringing unprecedented footfall to deliver an economic boost that will be felt across the tourism supply chain and beyond. This guide is designed to inspire your marketing activity and help you turn global attention into long term commercial value. While the start of the race may seem a long way off, the scale and significance of the event means planning now will ensure you make the most of this incredible opportunity.
INTRODUCTION A huge opportunity for Lancashire
ECONOMIC IMPACT From the 2014 Grand Départ THE OPPORTUNITY FOR LANCASHIRE A global audience
MARKETING TIMELINE Plan NOW for a successful activation TDF BRANDING GUIDANCE Avoid trouble with commercial content CYCLE TOURISM GROWTH Long-term growth opportunities
Produced in collaboration by
© Marketing Lancashire and A Digital Ltd 2026 This is an informational guide for businesses to make the most of the Tour de France passing through Lancashire on 3 July 2027. This material is not affiliated with or endorsed by the Tour de France or Amaury Sport Organisation.
Côte de Jubilee Tower
Powered by FlippingBook