LANCASHIRE BRAND ASSETS
With all the excitement of the Tour, it’s easy to overlook the huge range of existing brand assets and resources that exist to promote Lancashire all year round.
Marketing resources can be found on the Marketing Lancashire website.
From time to time marketing grants and government funding can support marketing activity for your business. You may also be eligible for support or a loan from a Lancashire County Council Business Growth Service through Boost or Rosebud, if you are using this event as a reason to expand your business.
LANCASHIRE TOURISM RESOURCES
WHERE TO FIND HIGH QUALITY STOCK IMAGES
The Marketing Lancashire website has a dedicated webpage which it will continue to update and expand in the run - up to July’s main event. Meanwhile, Marketing Lancashire's visitor-facing website is another great source of information about the big race itself.
• Members of Marketing Lancashire can request images from the team via online@marketinglancashire.com • Work with local photographers to build up a photo library of your venue in different seasons to suite a variety of different events • Search stock libraries such as Adobe, iStock, Shutterstock for royalty free images • Canva Pro subscriptions include stock images • Avoid using generic free images which are likely to be overused by others
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