CYCLING AUDIENCES
Cycling audiences are wide and varied. While the Tour will attract many non-cyclists as visitors and spectators, to capitalise on the expected growth in cycle tourism, it’s important to consider sub-groups who enjoy cycling, but aren’t necessarily choosing cycling as their primary holiday activity.
Sub-audiences include:
• Families looking for short or flatter routes • Avid road cyclists looking to cover longer waymarked or circular routes • Mountain bikers choosing offroad tracks and purpose- built Trail Centres such as Gisburn Forest or natural trails such as Rivington Pike • Cycle tourers and gravel bike riders on mixed terrain • Many cyclists will prioritise wellness and sustainability in their buying decisions • Frequent and occasional leisure cyclists • Cycle clubs and enthusiasts • Spectators and non-cycling visitors who want to feel inspired by a major event We recommend tailoring your content to meet the requirements of the above audiences or learning more about specific riding areas or events.
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